Jan 29

Free online gaming sites jumped 27 percent in December 2008

Category: Spiele & Games posted by: oldgamer



RESTON, VA, January 28, 2009 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of Americans’ usage of online gaming sites, which showed that the category has grown 27 percent during the past year to 86 million visitors in December 2008, while the total time spent playing online games has jumped 42 percent. Americans’ total share of Internet time spent playing online games grew from 3.7 percent in December 2007 to 4.9 percent in December 2008.

Yahoo! Games ranked as the most visited site in the category with 19.5 million visitors (up 20 percent), followed by EA Online with 15.4 million visitors (up 21 percent), and Disney Games with 13.4 million visitors (up 13 percent). The tenth most visited site, Spil Games, saw traffic surge 269 percent to 6.7 million visitors.

Top Online Gaming Sites

December 2008 vs. December 2007

Total U.S. - Home/Work/University Locations

Source: comScore Media Metrix

 

Total Unique Visitors (000)

Dec-2007

Dec-2008

% Change

Total Internet : Total Audience

183,619

190,650

4

Online Gaming

67,457

85,977

27

Yahoo! Games

16,184

19,468

20

EA Online

12,673

15,369

21

Disney Games

11,933

13,458

13

WildTangent Network

7,650

13,306

74

Addictinggames.com

9,706

11,343

17

AOL Games

8,380

10,750

28

MSN Games

9,685

10,263

6

Miniclip.com

7,264

8,636

19

Nick.com  Games

6,020

7,092

18

Spil Games

1,821

6,715

269

“It appears that online, ad-supported gaming is one of the activities that has benefited during this economic downturn,” said Edward Hunter, comScore director of gaming solutions. “Not only have consumers turned to outlets such as gaming to take their minds off the economy, but as they curtail their discretionary gaming-related purchases they are turning to free alternatives.”

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